ABOUT

Rachel Sernoff-Wallfish
Born in the U.S.A
Lives and works in Ein Hod, Israel


WORK EXPERIENCE

1988-2007 Graphic designer, owner of Rachie Design Studio
Specializing in graphic design and printing production of large-scale projects for art institutions and industrial companies.
Key Projects: space & graphic design for art museums, conceptual graphic design (logos, symbols and trade marks), design and production supervision of stationery, posters, ads, commercial and art brochures, commercial exhibitions.

1996-2007 Art Director, Janco Dada Museum, Ein-Hod
Graphic design and production supervision for exhibitions and publications such as books, catalogues, posters, invitations, etc. and on-going design of the museum's space.

1986-1988 Art Director, BingLineal Advertising Agency
Designing and supervising large scale projects, conceptual and marketing campaigns, from advertisements in the main Israeli newspapers to annual reports for industrial clients.


TEACHING EXPERIENCE

Lecturer of Graphic Design at Design colleges, focused on annual programs of basic design, color and shape & typography
1994-2007 Graphic Design Department, The Neri Bloomfield College of Design
2005-2006 Graphic Design Department, Goren, The Max stern Academic College of Emek Yezreel
1991-1992 Graphic Design Department, Haifa University, Design Division
1989-1995 Graphic Design Department, Goren, The Max stern College of Emek Yezreel


EDUCATION

2004-2005: B.ed., The Neri Bloomfield Academy of Design and Education, Wizo, Haifa
1982-1986: Diploma of Graphic Design, The Neri Bloomfield College of Design, Wizo, Haifa
1982-1986: Art Teacher Diploma, The Neri Bloomfield College of Design, Wizo, Haifa
Computers skills: Adobe CS2: Illustrator, Indesign, Photoshop, Freehand


ART EXHIBITIONS

2007 - "Meeting Point", AP 2007, International and Israeli Artists, Castra, Haifa, group exhibition
2005 - "Tezena-Tezenioot", Teachers exhibition, The Neri Bloomfield Academy of Design and Education, Wizo, Haifa
2005 - Painting Workshop Ein Hod, group exhibition
1999-97 - Painting Workshop Ein Hod, group exhibition
1993 - The Ein-Hod Design Gallery, group exhibition
1992 - "New Members", group exhibition


LANGUAGES

Fluent in Hebrew and English